I had the honour of expanding the existing Peech identity into Peechy Mag, creating a new typographic expression while staying true to the character of the original logo.
The task was to design the letters [ y m a g ] as a natural extension of the existing Peech logo. By carefully shaping each letter to reflect the logo’s distinctive forms, proportions and visual rhythm, I created a cohesive wordmark that feels closely connected to the original identity while giving Peechy Mag its own presence.
The result is a playful yet recognisable extension of the Peech brand, where the new typography seamlessly builds on the existing visual language.
The task was to design the letters [ y m a g ] as a natural extension of the existing Peech logo. By carefully shaping each letter to reflect the logo’s distinctive forms, proportions and visual rhythm, I created a cohesive wordmark that feels closely connected to the original identity while giving Peechy Mag its own presence.
The result is a playful yet recognisable extension of the Peech brand, where the new typography seamlessly builds on the existing visual language.