Instagram
Logo Design
Logotype Design
Typography
Peechy Mag is a Danish art magazine exploring sex, sexuality, desire and the body. Created in collaboration with PEECH, a Danish sex shop and sexual wellness company, it combines photography, personal stories, interviews, art and sex education.
The magazine aims to encourage more nuanced conversations about sex and help break down taboos surrounding it. It is not just about erotica, but also explores the emotions, norms and experiences associated with sexuality.
I had the pleasure of expanding the existing Peech identity into Peechy Mag, creating a new typographic expression while staying true to the character of the original logo.
The task was to design the letters [ y m a g ] as a natural extension of the existing Peech logo. By carefully shaping each letter to reflect the logo’s distinctive forms, proportions and visual rhythm, I created a cohesive word-mark that feels closely connected to the original identity while giving Peechy Mag its own presence.
The result is a playful yet recognisable extension of the Peech brand, where the new typography seamlessly builds on the existing visual language.