Instagram
Production Design
Roll-out
Maintain Consistency
People Festival is an alternative music experience built around a shared vision: creating a space where music grows from passion, collaboration and creative exchange.
My role focused on digital marketing, content production, production design and layout design, with the aim of reaching new audiences across major German cities. I developed layouts and adapted the visual identity into a wide range of digital assets for paid advertising and social media, ensuring a consistent and recognisable brand expression throughout the campaign roll-out.
Through brand activation, I brought the festival’s values to life across digital touchpoints, translating its spirit of spontaneity, diversity and creative collaboration into engaging visual communication. With more than 160 artists and no traditional headliners, I focused on capturing the collective energy of the festival rather than relying on individual names. By developing flexible layouts and a cohesive visual approach, I built recognition across the campaign while giving the festival a distinctive presence in each market.